Research

Our research examines the forces changing financial marketing — so brokers, exchanges and prop firms can grow with greater clarity.

Broker Growth

Acquisition economics, conversion systems and the signals shaping the next generation of broker growth.

How education, product journeys and behavioural insight turn first deposits into durable relationships.

Independent analysis of funded trading, competitive shifts and the changing expectations of ambitious traders.

Research on credibility, community and compliant growth for exchanges and digital-asset brands.

Published research

Every Nexa analysis stays available here as the research library grows.

Build trust, earn attention, and grow with intent through five pillars that turn financial marketing into sustainable growth.

What an Introducing Broker really is, how IBs get paid, the regulation, and the setup mistakes that kill beginners.

Search interest for "prop firm" surged 5,500% between 2020 and 2025, while "CFD broker" flatlined.

From the Nexa desk

Evidence-led perspectives for teams building financial brands, products and lasting trader relationships.